E110: The hourly billing trap
Is billing by the hour holding your firm back?
Is billing by the hour holding your firm back?
Are new leads coming into your firm at an unpredictable volume?
Accounting firm marketing expert Rob Nixon joins me to discuss the differences between the Australian and North American accounting markets, how firms in North America can improve their efficiency, and what the Accountants Benchmark Report showed.
Why would a client pick your firm over another?
How would you boost the bottom line at your firm by 10X?
When is it “safe” to purchase software from a new company?
Is your firm dependent on referrals for growth?
Are you marketing your firm’s services from the right perspective?
Does your website attract clients or other firms?