Your firm’s Ideal Client Profile

What is your firm’s ICP or Ideal Client Profile?

I’m not talking about who your firm has helped in the past.  I’m talking about the specific type of client your firm intends to help.

That’s your ICP.


Let’s take a look at mine as an example – I work with accounting firms over $1M in revenue with less than 5 partners.

I can use this ICP to identify whether or not a given firm should be considered a qualified prospect.  I’m also likely to know quite a bit about their situation already because I spend most of my time talking to and working with these firms.

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Focusing on my ICP helps me get right into conversations about solving specific problems with new prospects.


Nailing your ICP is critical to growth at your firm.  So what’s yours?


Talk soon,

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