No one wants output

If you want to sell more at your accounting firm you should focus on delivering outcomes NOT producing output.

Allow me to explain with an example.


If you take your car to the mechanic because it’s making a weird noise and when you get it back they hand you a big bill for all the work they did, but the noise is still there.  Would you be satisfied with this result?

Obviously not, you brought the car to them to get rid of the noise!


The point is you don’t take your car to get a bunch of work done that doesn’t fix the problem.

Get our awesome product content delivered daily-ish to your inbox

So why do accounting firms operate this way?

You get paid to solve client problems and deliver value – not just put forth effort.


Realign your services to deliver successful outcomes for your client.  That’s how you sell more…successfully.


Talk soon,

Find this advice helpful? I send out a short message every day to help accounting firms learn how to boost their profit without needing to hire more CPAs.

Join my growing list of subscribers below