When you played sports as a kid did you ever realize how coaches gave you instructions?
I remember hearing phrase like, ‘keep you eye on the ball’ and ‘make the catch first’ quite a lot.
Did you ever stop think about why that was?
I think it’s because we have a tendency to want to skip steps. We’re so eager to get to the outcome – get a base hit or score a touchdown – that we don’t realize we’re not following the process correctly to actually get us there.
So why am I sharing this story?
Well, I see this tendency all the time in a different format. Firms expect technology to solve all their problems. They want that desired end state immediately – software and technology making their lives easier.
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However, what they don’t realize is there are steps that need to be followed to make this vision a reality.
First, you need an effective process. Technology doesn’t build your process, it makes it more efficient.
If you want that future, you have to follow the steps to get there.
Remember – keep your eye on the ball.