Years ago I had scratched a piece on my car that was dark in color. The area of the scratch was now bright white. It left a stark contrast that was ugly and obvious.
This part of my car being scratched and now ugly drove me nuts and because of that I HAD to fix it. As such, I evaluated my options.
Option A, I could buy a new part and pay someone to install it which would mean big expenses and lost time with my car adding inconvenience as well.
Option B, I could simply ‘color in’ the scratched section on the car with a black marker to make it WAY less obvious. At that point, most people probably wouldn’t even notice – including myself.
I ended up going with the option B. I saved a TON of time and money plus I still solved the problem rather effectively.
I evaluated my options for solving the problem related to effort vs impact. Option A was high impact, but also high effort (high cost, lost time, etc.). Option B was quick, easy and cheap (free – I already had a pen). As such, option B afforded me a low effort, high impact resolution.
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Your firm should constantly be on the lookout for low effort, high impact resolutions to your top problems.
The ROI (return on investment) your firm receives will be MUCH greater.