Effort vs impact

Years ago I had scratched a piece on my car that was dark in color.  The area of the scratch was now bright white.  It left a stark contrast that was ugly and obvious.

This part of my car being scratched and now ugly drove me nuts and because of that I HAD to fix it.  As such, I evaluated my options.

Option A, I could buy a new part and pay someone to install it which would mean big expenses and lost time with my car adding inconvenience as well.

Option B, I could simply ‘color in’ the scratched section on the car with a black marker to make it WAY less obvious.  At that point, most people probably wouldn’t even notice – including myself.

I ended up going with the option B.  I saved a TON of time and money plus I still solved the problem rather effectively.


I evaluated my options for solving the problem related to effort vs impact.  Option A was high impact, but also high effort (high cost, lost time, etc.).  Option B was quick, easy and cheap (free – I already had a pen).  As such, option B afforded me a low effort, high impact resolution.

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Your firm should constantly be on the lookout for low effort, high impact resolutions to your top problems.

The ROI (return on investment) your firm receives will be MUCH greater.


Talk soon,

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